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MEET THE TEAM

Sydney Tracy

Founder & President

Sydney graduated from Lander University in 2016 with B.S. in Marketing and Management where she was a scholarship athlete. Sydney brings the same drive and competitiveness she showed in college to help her clients find success in the world of digital marketing. She has always had a passion for marketing and sales, but her real passion lies in helping others. Sydney founded Hiority to help business owners small and large reach their fullest potential. With her knowledge of marketing strategies, online presence, and outreach she is eager to help clients discover what their highest priority should be when it comes to their marketing and communications strategies.

Audra Winborne

Co-Founder & Vice President

After more than a decade of working in marketing and communications, Audra knew it was time to start building a legacy of her own. Audra graduated from Georgia Southern University in 2016 with a B.S. in Public Relations. During her time at GSU, Audra worked as the editor of a campus publication over a writing staff of 20+ writers. Upon graduating, Audra went on to work in a destination marketing organization for 8+ years, where she dedicated herself to creating effective communications strategies. Audra reached billions of people through creative social media strategies, dynamic media relations efforts, community events, digital outreach and editorial writing. Now she is thrilled to use her experience to help Hiority clients reach their highest potential!

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